Since starting Ask Ruth over 5 years ago I have worked on over 60 projects, for many different brands, in a wide variety of businesses/categories.
As well as a consistently high standard of work and plenty of energy, you can rely on me to work to your budget and flex the solutions accordingly.
Marketing Strategy
Allow me to do some thinking, researching, problem solving and/or ideation in the best way for you; with stakeholder interviews, team workshops or simply one to one consultation.
I am an experienced marketing strategy specialist. Since starting Ask Ruth I have created new Brand Positioning for many brands, some new, some repositioning, some Purpose-led, some with a point of view. I’ve written innovation strategies, communication strategies, PPP (Unilever) strategies, research documents to support Purpose and numerous briefs for creative agencies.
Before Ask Ruth, I worked at Unilever, United Biscuits and BBC Worldwide, working on wonderful brands including Hellmann’s, Maille, Hula Hoops & Mini Cheddars. In the Unilever Marketing Excellence team I ran strategy and innovation training and worked on redefining how Unilever does marketing.
Use my external energy, focused thinking, and alternative view point to unlock your strategic challenge.
Workshops and Team days
I’ve been running workshops my whole career, even as a very junior brand manager it was a role I was always asked to do and always very happy to. These moments when we all come together as a team are so important, I’m there to ensure that every drop of value is squeezed out of your time, whilst always ensuring everyone enjoys the day(s). From Ideation, Business & Brand Strategy to Team building I can help.
I will bring energy, challenge and time keeping ensuring the hard work pays off and your objectives are fully met.
EXTRA: Where you think can make all the difference to how you think so I’m delighted to be able to offer my clients a relaxing home from home venue in Surrey with all the comforting details you need with none of the weight of corporate life.
Marketing Coaching & Training
I love people and I love helping to get the best out of them. I have been successful at up-skilling marketing teams and working with individuals to turn around performance challenges in a human, growth focused way.
I was fantastically lucky when I began in marketing to be sent to numerous residential training courses and drilled in all things brand management. I’m acutely aware that most of our young marketers do not get this level of grounding any more. For years as a manager I held ‘Lunch & Learns’ on key topics such as concept writing, creative evaluation, brief writing, ideation, digital marketing & stakeholder management, ensuring a higher level of output from the team. Let me help your people be the best marketers they can be.
Creative solutions & Naming
I have a network of fantastic contacts that have enabled me to create some beautiful work. Leading communication on one of Unilever’s smaller (but very premium) brands consistently gave me the challenge of sky high expectations and tiny budgets, thankfully I was able to win by stepping out of the traditional agency model, developing my creative skills and putting together teams of passionate experts. I now regularly do this for my clients.
I am creative and like playing with words and so am used by an increasing number of clients to generate names for new brands, sub-brands and product descriptions. I believe that naming is strategic, and done well can halve your communication jobs as customers instantly ‘get it’. I now have quite considerable experience in generating names for international trade marks so have that built in to my thinking.
